To be the leading soft skills training organization in the region for the key areas of training we deliver – Management & Leadership, HR / Human Capital Management & Training, Customer Service, Administrative Skills, Sales & Marketing, Personal Development, Business Writing Skills, Finance, and Microsoft® Courses.

• To achieve our aim with a totally ‘customer focused’ approach, and not a ‘money focused’ one.
• To constantly strive to deliver consistently better quality training than our competitors.
• To never ‘cut corners’ on quality, and to never be perceived as just an ‘invoice training company’.
• To constantly focus on our three key areas of business:
  • Public open courses
  • Tailored In-Company training
  • Consultancy
• To provide courses that are relevant and relate to the real-life work situations in the Gulf region.
• To differentiate ourselves from the competition with regard to our Public Courses, by having a non-negotiable maximum of 12 delegates on every programme (or eight where appropriate), so that the Trainer:delegate ratio allows for excellent interaction between delegates and Trainer – providing maximum opportunity for effective learning and development to take place.
• To ensure consistent success when delivering In-Company courses, by focusing on the four key stages required for success:
  • Thorough pre-course diagnostic work
  • Well prepared and professional training materials
  • Top-quality training delivery
  • Excellent ‘on time’ reports and feedback to the client
• To implement a process of continual review and improvement for our internal systems, and in the preparation of our training materials.
• To ensure our Business Development personnel work closely with the client and Trainers to consistently deliver what we promise.
• To recruit high quality Trainers who always follow our procedures, and work closely with our Business Development staff and Administration, to produce the best training possible for the client, and have a commitment to improving what was delivered before.
• To strictly follow the internal procedures of our company to ensure maximum quality control, and the smooth operation of both Public and In-Company courses.
• To never compromise on quality and always apply stringent checks to eliminate errors.

By doing all of the above, we will maintain and enhance our reputation as a totally ‘customer focused’ company.

If we make a mistake, we will identify why and learn from it – so that it does not happen again.

We will constantly work with integrity, pride, teamwork and a 100% commitment to our internal and external customers, to produce the best results possible – while at the same time maintaining our competitive edge as a market leader, and meeting the expectations of our board and our shareholders.